Investing in humanized management can be the missing differential for your company. Follow this article with us and understand how it can promote the growth of your business. 21st century, VUCA world and all the countless changes that the job market faces in recent years. What is common in all this? Whoever thought of people was right.

After all, it is people who contribute to the construction of a job market in constant transformation. And they are what make work in the 21st century different from anything the job market has ever seen and known.

And because they are people, it is necessary that this job market and the companies that are part of it, adapt to the changes and needs of professionals. The man/machine relationship can generate promising results for the organization. However, without proper care, it can promote irrecoverable losses.

Balance Is Needed In This Relationship

For this, the human resources sector is responsible for investing in people management , thus, taking into account the most valuable thing the organization has: intellectual and cognitive capital. With this, people management takes on the challenge of promoting humanized management, promoting human development and financial growth, without losing sight of caring for people.

In this article we want to talk about what humanized management is and how HR can promote it within organizations.

The Man-Machine Relationship

Technology is certainly one of the biggest assets in the job market. Over the years, various operational activities have given way to technology, making work more automated and efficient.

However, the computerization of processes, despite bringing promising results, does not replace the presence of people within the workspace. Emotion and cognition continue to be paramount for working relationships and even with customers and stakeholders to be a success.

Therefore, in the man-machine relationship, human potential is still the main element for promoting business growth. Which brings us to a point of discussion: how to make the work environment more conducive to people’s participation and growth, amid advances in technology?

The answer is: promoting humanized management.

Focus On People

Talking about humanized management may seem too generic or superficial, when it comes to the complexity that exists in people management. After all, it is necessary to understand that a process made by people does not make it humanized.

What actually makes management humanized is when the focus of HR’s work is on people. In this way, the company’s culture develops in this sense and makes the work environment welcoming and promoter of professional growth at the same time.

Humanized management is one that promotes changes considering the well-being of people, shares information in a transparent and assertive way, values ​​human development and an ethical and innovative organizational culture.

And How To Implement A Humanized Management?

It is clear then that in a humanized management, the processes are developed with people in mind as the HR center of action and the leadership is prepared for this responsibility. With that in mind, we have separated some tips to promote a culture of valuing people and humanized management in your company.

1 – Use Technology

First, it is interesting to think that technology itself often makes processes robotic and automatic. Which is a serious mistake and can make the organizational culture rigid and impersonal. However, the same technology, used correctly, provides free time for interaction, innovation and warmer human relationships.

Therefore, we can say that hiring a good HR software will allow your team to have time to act strategically in people management, making the team closer to people and humanized management.

To do this, invest in hiring HR software that takes into account respect for your company’s culture and identity. When it comes to process automation, it is very important that technology is at the service of the team and not the other way around.

After all, the idea is to optimize processes and not bureaucratize work. If new bureaucracies are created, the team ends up demotivated and often stressed.

2 – Offer A Listening Space

A humanized management begins with the importance that the company gives to the perceptions of its employees. In this sense, a culture of valuing feedback creates a sense of belonging in employees, as it signals that the company cares about their opinion.

Therefore, one way to establish humanized management is to offer a listening channel. Remembering that it is very important to offer a feedback space and a channel that is confidential and anonymous, for any complaints and complaints.

However, it’s no use listening and not considering! If there is no feedback or consideration for what was presented, it is quite possible that the effect will be the opposite and the team will end up demotivated and discredited of changes and opportunities.

The most important thing is that this listening channel promotes rapprochement between HR and employees and allows for noise-free organizational communication.

3 – Invest In Leadership Development

One of the biggest promoters of humanized management is leadership. After all, they are the ones who are in contact with the team on a day-to-day basis. Thus, an excellent strategy for implementing humanized management is to prepare leaders to listen and welcome employees.

Therefore, invest in training, especially emotional intelligence skills , such as negotiation and empathy. This will make them able to deal with conflict situations and lead the team in a more humane way.

4 – Offer Employee Benefits

A humanized management seeks to understand the needs and expectations of employees. Thus, one way to implement humanized management is to offer remuneration compatible with the market and a competitive benefits package.

Of course, there is no point in offering discount programs on individual trips, for those who have a spouse and children. Or daycare assistance for those who don’t have it. A humanized management is concerned with offering benefits aligned with the needs of its employees and allows this package to be adapted to their reality.

5 – Worry About The Health And Well-Being Of Your Employees

In January 2022, burnout syndrome was classified by the WHO as an occupational disease. This demonstrates the increase in the number of cases of illness as a result of work.

In a humanized management, the health and well-being of employees needs to be a constant agenda of HR actions. Thus, it is very important that employees are evaluated taking into account not only their performance indicators, but also their quality of personal and work life.

An excellent way to invest in the mental and physical health of employees, in addition to health insurance, is to offer psychological care and gym programs. In addition, it is very important to be attentive to employees, so that changes in productivity are evaluated in a humanized and empathic way.

But What Is The Benefit Of This?

It is very common for companies to focus on external customer satisfaction. As a result, the relationship with the internal customer is often damaged.However, with the changes in the market, the perception of the external customer turns to the employer brand and its relationship with its intellectual heritage.

Therefore, it makes no sense to invest in external customers, if those responsible for meeting deadlines and delivering results are precisely the internal public. Investing in humanized management provides an environment of satisfaction, care and collaborative work. Satisfied employees have a high level of engagement, productivity and influence over new employees.

The result is a company in constant growth, formed by high performance teams and excellent talent retention rates. In addition to promoting employer branding.In other words, investing in humanized management provides organizational and financial results.


Finally, we can say that humanized management involves observation, approximation and adaptation, to meet the demands of the organization and the needs of employees.

In short, a humanized management creates in employees the feeling of belonging to the organization. Thus, in addition to promoting job satisfaction, it stimulates engagement and promotes increased productivity.

Leave a Reply

Your email address will not be published.